CLIENT
BOWLO is a dynamic restaurant in Krakow, specializing in ‘Buddha bowls’ — nutritious bowls filled with various, fresh, and healthy ingredients.
GOAL / CONCEPT
The goal of the project was to create a set of printed materials supporting the daily operations of the restaurant. The graphic design refers to the existing logo of the restaurant and the color palette of the interior, creating a cohesive and friendly brand experience.
Carefully selected graphic elements reflect the philosophy of BOWLO cuisine - a harmonious combination of ingredients that together create a balanced whole. The printed materials, including the menu, promotional flyers, and loyalty cards, utilize organic shapes and vibrant colors inspired by the fresh vegetables and fruits used in the dishes.
I created two illustrations visually presenting the restaurant's flagship dish, helping customers understand the BOWLO offer. These illustrations became the basis for developing other branding materials.
Additionally, the character of the existing logo was subtly enhanced to better match the new identity.
visual identity project: Justyna Janowiec