Błogo is a new brand of natural marshmallow treats made from high-quality, natural ingredients. Its goal is to evoke childhood memories and create carefree moments through authentic, homemade-style sweets. The brand reimagines the classic American marshmallow, transforming an ordinary candy into a premium, natural, and flavor-rich product—offering an entirely new experience with a distinct Polish twist. Błogo is built on honesty, quality, and warm, heartfelt communication.
GOAL
GOAL
The visual identity concept for the Elari brand, created by me in collaboration with a team, was based on an organic blob shape symbolizing abstract concepts such as time and money. I further developed this motif through custom illustrations, which became a key element of the identity. The softness and organic form of the blob contrast with linear, geometric drawings. Below is a selection of vector illustrations created for slogans developed by a copywriter.
I’m currently working on adding new projects — stay tuned.
Branding workshops, communication strategy, visual identity design: Justyna Janowiec
Photo session: Anna Grudzińska-Sarna